V Energy Drink - V Skills - Campaign
Aimed at giving millennials some of the vital life-skills overlooked by a modern day education, the V Skills campaign is a series of 'how to' videos created for TKT Sydney (a Clemenger Group company). Built off V Energy's brand platform 'the Massive Hit that improves you a bit', the latest work to come out of the V shed reinforces the brand's commitment to helping people be "a bit better" at life. The V Skills- 24 essential skills in total - are delivered through 14 million printed cans as well as Snapchat videos, street murals, GIFs, outdoor billboards, and YouTube videos. In an Australian first, the cans also feature a Snapcode enabling fans to unlock exclusive content.